The Spaghetti & Cruft story
Imagine a vibrant and progressive metropolis called Gotham, California. This city — which doesn't exist — has attracted, for some reason or another, a large number of computer software companies and internet-based enterprises. Many of their offices are concentrated in the city's trendy and equally nonexistent Riverbend district, drawn perhaps to the neighborhood's plethora of empty warehouses and decrepit lofts that have since been remodeled into hip and nearly affordable office spaces. These companies employ a great many smart and talented people, and those people need to eat.
Recognizing the demand for good food at fair prices in this booming part of town, two brothers, Mario and Luigi, opened a neighborhood pizzeria. Business was good and their reputation grew, but things really took off when the brothers had the brilliant notion of catering to the neighborhood geeks, the designers and developers busily building new pieces of the World Wide Web. The brothers brought in comfy couches to complement the red-checkered tablecloths, installed an array of wireless routers to provide free broadband connectivity for their customers, and even tracked down a vintage Asteroids arcade machine. They changed the name of their eatery from Mario and Luigi's Pizza to Spaghetti & Cruft Geek Pizzeria.